Tuesday, January 12, 2010

NHL Sets Perfect Model For Ticket Price Cap

I'd like to preface this blog post by saying that I am no expert in the CBA or the salary cap, but a general working knowledge of it is enough to point out the absolute irony that the NHL has a salary cap... but let me work up to that.

In our first few weeks our critics really only have one argument... Toronto Maples Leafs ticket prices are so high because of the laws of supply and demand. I'm not going to argue that, in fact the whole purpose of developing Be Fair To The Fans is to help raise awareness in hopes of effecting the demand, just enough to get MLSE to give back to the fans.

Now, on to my main point of how the NHL salary cap is related to the Be Fair To The Fans cause and the argument of supply and demand. When it comes to the ticket prices the the Toronto market sets the price for Leafs tickets, so if people are willing to pay up to $200 for a ticket than so be it and everyone else who can't afford it is out of luck.

Interesting isn't it, that the same owners who bargained for a salary cap are charging ridiculous prices for a poor product (tonight the Leafs lost to the last place Carolina Hurricanes btw, who are now only 2 points behind the Leafs with 2 games in hand). Now, let's consider the salary cap and Alexander Ovechkin, arguably the best player in the NHL. If the market were to set the price for Alexander Ovechkin, he could be earning up to 15 or 20 million dollars. But no, there is a cap on salary because apparently some teams can't afford these players and that would be.... unfair. See the relation.

The NHL is, in fact, the perfect model for Be Fair To The Fans and why ticket prices should be capped... among many, many other reasons, such as pointed out in yesterday's Toronto Star article that the Leafs are sacrificing future fans by charging crazy prices.

Join the community of Leaf fans asking for fair prices:
http://befairtothefans.com
http://www.facebook.com/group.php?gid=165241259266

Monday, January 11, 2010

A Response To Richard Peddie

This is a response to the quote from Richard Peddie in today's Toronto Star article titled "Apathetic Leaf fans are a silent majority".

Here are Peddie's comments:

"Burke and (assistant Dave) Nonis have not even had truly a full year to get the team turned around," said MLSE president Richard Peddie. "The fans we talk to don't like the losing but want us to steady the course and be patient. We understand the fan unrest. It also says they really care."

Mr. Peddie, I strongly encourage you to take a moment to read over our website BeFairToTheFans.com. If you do you will learn that we are very much in agreement with you.

- Yes, we do not like to lose
- Yes, we really do care
- Yes, we do understand that Brian Burke is as frustrated as we are
- Yes, we understand we need to stay the course

But what you have missed Mr. Peddie, is that in addition to your comments, Be Fair To The Fans also notes that we as Leaf fans have been very strong supporters of the team. We are a group of fans that understands that we will not get a winning team overnight. We feel, that what you can do today is give back to the fans, just as we have been giving to you (so much so that your revenues increased despite a recession). So, we are asking that the Toronto Maple Leafs management give back by reducing prices to reflect the value of the product on the ice.

Mr. Peddie, with only 8 wins on home ice so far this season out of 22, the average Leaf fan would have to spend $209 to experience a Leafs win.

MLSE, it's time to BE FAIR TO THE FANS!

Sunday, January 10, 2010

Your Comments

Below are some fan comments from the over 500 emails of support I have received over the past couple of days. Thank you everyone for your support! Some have been censored to keep this PG. There are many other great ideas, but too many to post. Please continue to spread the word :)

Something is wrong when I have to leave the province to see a Leafs game!

Have a mock champianship parade beginning at bloor and bay and parade to the ACC. Try to get a large media attention brought to it. Maybe have it the day of the final stanley cup game day, which gives us two months of the playoffs to organize. See if anyone from MLSE would respond!!

Set up a date and have all ticket holders miss 5 or 10 minutes of the game.

Best to go after the sponsors and the TV networks. Particularily LEAFS TV.

Your goals seem achievable...as for now we just have to keep getting the word out. No doubt this could get hundreds of thousands of supporters. Keep it up.

I to am a loyal Leaf fan! I wish I could afford to go to the game but the prices are, well, nuts! If you can succeed in getting MLSE to lower ticket prices hell will freeze over, but I'll support your cause.

Great idea! Should have been done years ago. Hopefully these guys at the top will listen but don\'t count on it.

Refuse to watch leafs T.V and or CBC Saturday night leafs games at least once a month.

They need to bring special packages like FAMILY packs were you get 4 tickets and a hotdog each for $99 just like all the places in the US are doing and they still sell out why because most familys can afford $99 for the whole family outing. I think that would be a really great point. Hey its the leafs and they will probably say that they will not make any money from that but atleast a kid can watch a game before they turn 40 and still cant afford to go.

Keep spreading the word, I pay lots of money for a good performing vehicle, I pay for a good Television, why not pay to see a good team. If I wanted to see poor players and less skill then I would pay 200% less of the price to see them.

We need to stick together...now more then ever to change hockey in Toronto for the better. I know we all love the leafs but we are not doing them any good by soporting them at times like these. I love the Toronto maple leafs but there comes a time when you Got to stand up for yourself and say enough!!!!

Whats to say its a rip off.

You will need to get some more main stream media outlets to talk about the site and its purpose. Citytv did it, you need some other in the market to help as well.

I have not been to a leafs game in 10 years or more and I have stopped watching them for years also. They charge way too much and they don't respect the fans at all.

Very cliche but money talks, I am in boycott mode and they will not see a penny of my cash until they change - won't buy a t-shirt, hat, whatever - I've been disgusted for at least the last 2 years and it is sad because I was such a huge fan - the problem is they can charge whatever they want becasue they still get the support - it will never happen but trust me, if the money stopped coming in they would take notice and make changes - unfortunately I've been saying this until I'm "blue and white" in the face.

Going to a Leaf game has become exceptionally dull at times. Create a BLUE ZONE down BY ice level where die-hard fans are encouraged to sing, dance, bring banners and flags!! Standing room only! LIKE THE TFC section which makes going to those matches all the more exciting!! Win or Lose you see the true fan spirit at each game!

Season ticket holders are key to reducing the prices...they hold the most clout...not joe smoe...and sponsors...I have no problem boycotting...I already do

I am a mom of 3 teen boys who are TOTAL Leafs fans and have been for as long as I can remember. We have bought Jerseys, Hats and other things promoted by the franchise on (at least) a yearly basis. For my husband and I to take the kids to the game and buy anything from the concessions cost an arm and a leg...and the results of the games we've seen have most often been losses. I would love to continue to be a Leafs fan, but am finding it VERY difficult...to show up at a game, buy and wear their team stuff and then be hit again with the cost of tickets is to truly be taken advantage of. I think that whether they do well or not (although I'd prefer they were doing better), they should not be ripping off their fans. Their ticket prices should be more in line with the rest of the franchises...why the heck wouldn't they be????? I love what you are doing at "Be Fair to the Fan$"...keep it up.

Power in numbers, spread the word as far as you can.

I think it\'s so arrogant of mlse to charge ridiculous prices for tickets while the team has been so poor for so long. the mismanagement has gone on too long. it is time us fans show them that we have had enough!! after all, money talks and BS walks!!

20% would be nice but they should drop rates 80% based on their performance!

Personally, I have stopped watching (as i am sure many have) and actually have started following other teams. I love the leafs, but I refuse to let MLSE profit from stupidity.

A Saturday night home game boycott similar to the one organized in Cleveland on Monday night football where fans boycotted the first 5-10 minutes of the game to embarrass the Browns ownership on national television.

Unfortunately with alot of major corporations holding these tickets, the best way to go about it is to go after them and boycot their products or services if they donot join us in putting presure on MLSE to reduce prices right across the board. Find out who is holding all these season tickets and let's start by going after them.

Organize cheap trips to Buffalo Sabres games so that fans can see what a high quality hockey game looks like.

I have been a Loyal Leaf Fan for more than 40yrs and am frustrated that they don't seem to care about the quality of product the show us as compaired the the prices thay charge. If they are as commited to rebuilding than do so, but charge AHL prices for AHL product they currantly are offering.

The Toronto Maple Leafs do not deserve our support. They love their $$$ but not their fans.

Not to buy any product with the Maple Leafs Logo on it.

Just a fact about how i want to spend my money: I dont mind paying for quality, but when quality drops i expect the prices to follow suit.

I already don't watch the games anymore. It's a waste of time now. Also I've never been to a live game because of ticket prices.

I love the leafs i just cant afford them.

Friday, January 8, 2010

MLSE's response to Be Fair To The Fans

City TV covered a story on Be Fair To The Fans last night, which was very well done, and clearly showed support for our cause.

A point that interests me was MLSE's response (read:excuse) to Be Fair To The Fans and the reason why prices are high... because Toronto is an expensive city.

MLSE, although you may be right that Toronto is an expensive city to be in, what is curious to me is how the average New York Rangers ticket is $21 dollars less than yours, the average Boston Bruins ticket is $15 less, the average Chicago Blackhawks ticket is $24 less, and the average Los Angeles Kings ticket is $29 less!... or are those not expensive cities to be in too?

The numbers don't lie, your ticket prices are ridiculously high in comparison to the rest of the league and completely unreasonable when compared to on-ice performance. $470 million value, $168 million revenue, and $78.9 million operating income.

MLSE, you can come up with all the excuses that you want, but at the end of the day the message is pretty clear... You take advantage of the most loyal fans in all of professional sports.

It's time that that loyalty be reciprocated!

Saturday, December 5, 2009

Back To Reality

The team on the ice tonight against the Bruins certainly looked more like the team that in recent years I have learned to know and love. A disappointing game all around, especially for Kessel in his first game back in Boston. He was booed every time he touched the puck and it got to him, with no points and a -3 rating. But with his recent play, he deserves a mulligan on this one... next time we're in Boston the initial shock of returning to play against his first NHL team will be gone and he'll come through.

Really tough to find positives in this game. The Leafs penalty kill continues to struggle - they allowed 2 goals tonight while shorthanded, ranking last in the league with 72.5% kill rate. The 7-2 loss certainly did not help the goals against statistics, where the Leafs again rank last in the league with allowing an average of 3.57 goals/game.

Grabovski, Schenn, an Blake had good games on paper. the only Leafs with a +1 rating and Hagman continued his recent offensive touch with another goal.

The goaltending situation only seems to be getting worse. Joey Mac was pulled after playing well over the last few games, and Toskala made his return from injury, allowing 3 goals on only 10 shots.

As I said... looks like we're back to reality. Leafs take on Nik Antropov and the Thrashers on Monday night.

Wednesday, December 2, 2009

Kessel Is The Real Deal

Obviously, the trade for Kessel will spark debate for a long time. Did we give up too much for him? Are we sacrificing the future? And certainly there are arguments for both sides. When Burke came in we were led to believe that the team was going to take a whole new approach to create a winning team... build through the draft (as opposed to signing veteran's well past their prime).

The Keseel trade was Burke's first big move and seems to be the exact opposite of the goal of building through the draft. Because of this, there will always be people that say we gave up too much.

But man, this guy is good. The speed, the quick hands... really the only thing the Leaf have going for them (other than the sometimes productive Hagman). Kessel has now appeared in 14 games, has 13 points, and has done so with no stars (like Marc Savard) to help the production. Imagine his potential if the Leafs sign a legit first line centre.

I have to admit I was skeptical at first. I thought there was a chance he would pull a Raycroft and end up being useless. But this guy is legit. And watching him feed Matt Stajan a beauty pass to put the final nail in the coffin in a win over Montreal has made me a big fan.

- Daniel

Sunday, November 29, 2009

Leafs Notes

Today, Mikhail Grabovski took a swing at Francois Beauchemin at Leafs practice. The two had to be separated by Tim Hunter and Jason Blake... Ron Wilson jokes that they were arguing over Curb Your Enthusiasm... and Blake finally did something worthy of talking about. Either way, good to finally see some passion!

Earlier this week, Sportsnet reported that Carlton the Bear was retiring, marking Burke's first big move of the season... Only to have Carlton the Bear himself deny the rumour.

Mike Komisarek looks like he's set to return on Monday, and it looks like Finger or Exelby will be scratched for this return. Vesa Toakala is eligible to come off of the IR tomorrow, but likely won't get into a game until later in the week.

Hagman had a stellar week, which started the trade rumours. He has 6 goals in his last 4 games. Speaking of trade rumours, Burke's threats of axing the players that aren't performing seems to fairly empty at this point.

Be Fair To The Fans now has over 1,000 followers in less than a week. Please continue to spread the word to help us grow, and sign-up to receive updates on actions that we will start taking within the next 2 weeks. If you are interested in getting involved please contact me.

- Daniel

Thursday, November 26, 2009

Future Of The Fans

I read a great article by Robert Cribb of the Toronto Star yesterday (I'll post the link at the end for you to read).

It really opened my eyes as to how MLSE is sacrificing their future fans for revenue generation today. Probably one of the reasons I'm such a huge fan is the emotional attachment that I had to the team growing up. I was lucky enough to go to a handful of games at the Gardens with my dad on Saturday nights. We'd watch the game, grab a hot dog and an ice cream, and as I would watch my heart would race, as the likes of Doug Gilmour and Felix Potvin inspired me for my big Sunday morning game. This is how life-long, passionate fans are created.

But with prices getting out of control, it simply isn't an option for most fathers to bring their sons and daughters to a Leaf game, let alone the whole family. This means that the younger generation does not have an emotional attachment to the team, and MLSE is losing those critical life-time fans that have driven the success of the franchise for so long. Cribb reported in his article that the younger generation of fans are more likely to buy a Crosby or Ovechkin jersey than a Leafs jersey (Leaf jersey sales are already down 25%).

To be a Torontonian was was once synonymous with being Leaf fan, but with Leaf games being unaccessible to so many of our future fans, it looks like this will no longer be the case.

Be careful MLSE, those fans are going to grow up, have spending dollars and own corporations, but with no emotional attachment to the Leafs, those dollars will be spent elsewhere. It's become clear that the future of Leaf fans will depend on MLSE's decision to lower prices

Losers' jerseys are a tough sell - Robert Cribb
- Daniel

Monday, November 23, 2009

Day 1 - Proof There Is Support For Our Cause - Search For Bloggers

I'd like to thank all 400 people that joined our community in only our first day of operation. This tells me that Leaf fans do indeed have the passion to effect change.

Our first week or so will be focused on growing the community, so I ask that you take the time to tell your friends, family, co-workers or classmates about Be Fair To The Fans so that word can quickly spread throughout the city. We have plans to send out foot soldiers to the streets of Toronto to hand out flyers to attract attention to our cause.

In the meantime we are currently looking for people that are interested in regularly posting to our blog regarding things happening with the Maple Leafs and around the NHL.

- Daniel

Saturday, November 21, 2009

Welcome To Be Fair To The Fans

Well, after a lot of hard work and some much appreciated help from my friend Aaron, the website is up and running and ready to go! For now, most of what I have to say is described across the website (www.befairtothefans.com if you are reading this somewhere else).

The main message is that Toronto Maple Leaf fans are the most loyal fans in all of professional sports and the time has come to ask Maple Leaf Sports and Entertainment to respect and reciprocate this loyalty by lowering their prices to reflect the performance on the ice. Toronto Maple Leaf fans continue to pay the highest prices in the NHL, while the team has disappointingly not provided the value that these prices reflect - You can see these statistics on The Numbers page.

Thank you for visiting our website, please take a moment to join the community, as it will take a strong, unified community of Leafs Fans to effect change. Being a community, I encourage you to participate by being active in the discussion forum and by submitting your own blog entries to be published on this page.

- Daniel